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Extraordinary Times Call For Extraordinary People

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“Extraordinary people survive under the most terrible circumstances
and become more extraordinary because of it”
– Robertson Davies

It's been 15 years since marketing guru Seth Godin released his bestseller "The Dip". These days the entire world is facing a Dip and it seems extra wide and three times as deep. Perhaps that's why the ideas from the book are more inspiring than ever:

'The Dip' is defined as the long stretch between starting and mastery. Between beginner’s luck and real accomplishment. 

If it’s worth doing there’s going to be a Dip.

It’s human nature to quit when it hurts. But extraordinary things come to the tiny minority who push just a tiny bit longer than most.

Knowing that you’re facing a Dip is the first step in getting through it.

Extraordinary people don’t just ride out the Dip.  The lean into it. They push harder, changing the rules as they go. They treat the Dip like the opportunity it really is.

Someone is going to come out the other side. Someone is going to be brave enough and focused enough to be the best available option. Might as well be you.

Just because you know you’re in a Dip doesn’t mean you have to live happily with it. Dips don’t last quite as long when you whittle away at them.

Extraordinary people understand that a little pain now prevents a lot of pain later.

And my favourite part is how Seth ends his book:

"You’re astonishing.  How dare you waste it. Go ahead and makes something happen. Right now."

Get the book here

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A Shift In Perspective

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"The real voyage of discovery consists not in seeking new lands,
but in seeing with new eyes.
– Marcel Proust

In 1915, Antarctic explorer Ernest Shackleton and his crew were in trouble. Their ship, aptly named 'The Endurance', was crushed by ice in the Weddell Sea. The men were more than a thousand miles from shore, and hopelessly ice-bound.
 
Extreme circumstances can reveal a lot about the human condition and the following passage from Alfred Lansing's book on the subject. is particularly enlightening:

“Shackleton and his men were castaways in one of the most savage regions of the world, drifting without a hope of rescue. And yet they had adjusted with surprisingly little trouble to their new life. In fact, most of them were sincerely happy. The adaptability of the human creature is such that they actually had to remind themselves on occasion of their desperate circumstances.”

This passage suggests two things:

The first is that a shift in perspective can hold extraordinary power. It can change how we feel about our lives. These men faced dire circumstances, yet managed to shift their perspective in order to face it with trust and buoyancy.

The second is that in times of crisis we rely more than ever on our leaders. They can help us right-side our perspective, and when necessary hopefully muster the capacity to shift course midstream.

When facing trying times, attempting to alter reality is often impossible. Trying to alter our perspective is almost always recommended.

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So Things Aren’t Perfect, Now What?

Sometimes it’s better when things aren’t perfect. 
At least that way we know it’s real.
– unknown

 

Maybe you’ve heard of this exercise. Standing before a group, someone takes a sheet of white paper and makes a little black dot in the centre. That person shows the sheet to the people in the audience and asks them what they see. The majority will say that they see a black dot. Very few, if any, will report that they see a clean sheet of paper surrounding a tiny black dot.

We tend to look at our lives in very much the same way.  We have so many bright, positive areas but we don’t focus on those. We focus on the tiny spots that darken us.
 
Under the current circumstances, it may seem that our black dots have grown in size. But now more than ever it’s important that we focus on the brighter areas.
 
Albert Einstein once said “there are two ways to live your life: one way is as though nothing is a miracle; the other is as though everything is a miracle.”
 
A few weeks ago Simon Sinek shared the following words of encouragement to his team:
 
“These are not unprecedented times. There have been many cases where something unexpected happened that put many companies and many people out of work. Some just stopped. But many reinvented and came back stronger. This may be more sudden and this may be more shocking. But these are not unprecedented times. So the question is not how will we get through this? but rather, how are we going to change in order to get through this? "
 
Sure, things aren’t perfect. But at least we know they’re real. And we take solace in the fact that we don't have to do it alone.

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On Trust

"Let everything happen to you. Beauty and terror. Just keep going.
No feeling is final.”

                           – Rainer Maria Rilke

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Maybe you’ve heard of this exercise. Standing before a group, someone takes a sheet of white paper and makes a little black dot in the centre. That person shows the sheet to the people in the audience and asks them what they see. The majority will say that they see a black dot. Very few, if any, will report that they see a clean sheet of paper surrounding a tiny black dot.

We tend to look at our lives in very much the same way.  We have so many bright, positive areas but we don’t focus on those. We focus on the tiny spots that darken us.
 
Under the current circumstances, it may seem that our black dots have grown in size. But now more than ever it’s important that we focus on the brighter areas.
 
Albert Einstein once said “there are two ways to live your life: one way is as though nothing is a miracle; the other is as though everything is a miracle.”
 
A few weeks ago Simon Sinek shared the following words of encouragement to his team:
 
“These are not unprecedented times. There have been many cases where something unexpected happened that put many companies and many people out of work. Some just stopped. But many reinvented and came back stronger. This may be more sudden and this may be more shocking. But these are not unprecedented times. So the question is not how will we get through this? but rather, how are we going to change in order to get through this? "
 
Sure, things aren’t perfect. But at least we know they’re real. And we take solace in the fact that we don't have to do it alone.

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Letting Go

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Holding on is believing that there’s only a past;
letting go is knowing that there’s a future.
– unknown

According to author Mark Manson, there’s a part of Navy SEAL training called “drown-proofing" where they bind your hands behind your back, tie your feet together, and dump you into a 9-foot pool.

Your job is to survive for five minutes.

The vast majority of cadets who attempt drown-proofing fail. Upon being tossed into the water, many of them panic and scream to be lifted back out.

With your arms and legs bound, it’s impossible to maintain yourself at the surface for the full five minutes. Even worse, your limited attempts to keep your body afloat only cause you to sink faster.

The trick to drown-proofing is to actually let yourself sink. From there, you lightly push yourself off the pool floor and let your momentum carry you back to the surface. Once there, you can grab a quick breath of air and start the whole process over again.

Counterintuitive as it may be, the goal is to teach the mind to achieve what it desires by giving up what it desires. To show it that the only way up is by first letting yourself sink. And how do we do this? By letting go. By surrendering. Not out of weakness. But out of a respect that the world is beyond us.  By willingly accepting that some things are just out of our control.

In times of dread and uncertainty, lean in – and let go.

Just when you think you’ve gone too deep, you'll touch the bottom.

And launch yourself back up again.

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The Day By Day Approach

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 "Hope is important.
If we believe that tomorrow will be better,
we can bear a hardship today.”
– Thich Nhat Hanh

There is perhaps no better time to engage in mindfulness practice than the present moment. In our lives, there will always be things we can't control. Buddhist monk and peace activist Thich Nhat Hanh encourages us to focus on the things we can. By doing this we live in the moment - not in our minds or our anxieties.

An important principle of mindfulness is to take things as they come, day-by-day, moment-by-moment. A preoccupation with thoughts of the future can be overwhelming, riddled with anxiety and uncertainty. But when we shift our focus to the moment at hand, gratitude and appreciation surfaces. 

This week we recommend taking the time to read, even if only a few pages at a time, the book by Thich Nhat Hanh called Peace is Every Step that teaches us how to make positive use of the very situation that is pressuring and antagonizing us.

“This small book is offered as a bell of mindfulness, a reminder that happiness is possible in the present moment.”

Get the book

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Things to remember when the world gets scary

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"Fear has a large shadow, but he himself is small."
                                    – Ruth Gendler

Today's sentiment comes from Josh Spector and his article "45 things to remember when the world gets scary". We've curated a few of the ones that made us feel better and hope it does the same for you.

1. This isn’t the first time the world has been scary and it won’t be the last.

2. The vast majority of people care. About their friends. About strangers. About you.

3. Even if this “moment” lasts for six months, that's only about 0.5% of your lifetime. 

4. Extend conversations that make you feel better. End ones that make you feel worse.

5. There will be moments in your day when you do the same things you did before the world turned upside down. Let them remind you not everything has changed.

6. The worst of your fears are unlikely to come true. If they do, you’ll cope with them better than you imagine.

7. The world has never been more prepared to deal with what’s happening — we have more collective knowledge, technology, and resources than at any time in history.

8. The unknown is scary, but it’s nothing new. Before this we didn't know what was going to happen next. We just convinced ourselves that we did.

9. Your words and actions influence how scary the world appears to those around you. Choose them wisely.

10. There’s something you can do to help. Find it. Do it.

11. There will come a day that’s better than today. It may be tomorrow.

12. The entire world is working together right now to solve this one single problem. And they will.

As always, wishing good health and peace of mind to you and those you care about. 

Read the full list (3m)

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A Little Bit of Awesome

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“Some days there won’t be a song in your heart. Sing anyway.”
– Emory Austin

When we're feeling a little helpless and like things are out of our control, it's difficult to know how to proceed.

That's how Neil Pasricha felt when his marriage fell apart and his best friend took his own life. With dark clouds swirling around him Neil was having a hard time thinking of anything good. He decided he needed to shift his focus. 

He started up a tiny website called 1000AwesomeThings.com that consisted of posting one awesome thing every day for 1000 days. In his own words "I was attempting to remind myself of the universal pleasures we all love but don't talk about enough." Among these were "peeling an orange in one shot" and "twisting the lid off a jar after nobody else could".

As the days past, his list grew. And slowly over time his mood lightening and his darkness lifted. Since then his blog has won "best blog in the world" twice over, he's a New York Times bestselling author and he's the director of The Institute for Global Happiness.

With the intention of offering a moment of brightness, here are a few of our favourites from Neil's list:

#371 Seeing old people holding hands
#687 Turning off all the lights during a thunderstorm
#530 Listening to couples tell you how they met
#355 When construction cranes have Christmas lights on them
#368 Seeing your hometown skyline appear over the horizon
#36 When there’s ice cream left at the bottom of the cone
#585 Figuring out the plot twist just before it's revealed
#242 When your mug in the microwave stops with the handle pointing towards you
#904 When the phone rings and it's somebody you were just thinking about.
#733 When someone laughs so hard they make no sound at all

Wishing happiness and health to all those you care about.
 

Click here to see the full list

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On chaos and uncertainty

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“I’ve had a lot of worries in my life, most of which never happened.”
— Mark Twain
 

When we start and end each day with concerned COVID-19 conversations, it can be difficult to keep perspective. We hope to start your day today with a little less anxiousness, by sharing these words from Seth Godin:

When there is chaos, we have two choices:

We can buy into the stress, the noise and the craziness and make it even more chaotic. That’s certainly how chaos spreads. It feels like the right thing to do – to join in on the anxiety.

But it’s not.

In fact, choose to be less anxious. More anxiety doesn’t help anyone, and probably makes it harder for those in need. If you’re needed, then help. But if you’re not, don't amplify the chaos. Consider a different path. 

When the world changes, it’s easy to feel stressed. When we’re surrounded by people who are also seeking control over an uncontrollable situation, it magnifies those feelings. It’s okay, probably even helpful, to begin by clarifying the emotions that we are feeling. Panic is never a useful plan.

People rarely say, “I wish I’d panicked more.” 

Panic is a choice, and so is productive energy.

Day by day, step by step, the present becomes the future, and we make the best decisions that we can.

Good health and peace of mind to you and those you care about.

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A new perspective on when things go bad

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“I find hope in the darkest of days, and focus in the brightest.
I do not judge the universe.”
– Dalai Lama
 

In her recent Ted Talk, Heather Lanier tells the tale of a farmer whose only horse runs away. Neighbours come over to say "oh... that's so bad," and the farmer replies "good or bad, hard to say."

Days later the farmer's horse returns and brings with it seven wild steeds. This time the neighbours say "what a stroke of good luck!" The farmer again replies "good or bad, hard to say."

Shortly thereafter, the farmer's son is thrown from the back of one of the wild horses, breaking his leg. "Terrible luck!" cries the neighbour, to which the farmer replies "good or bad, hard to say".

A few weeks later, officers come knocking on the farmer's door. They are looking for men to draft for the army. Seeing the farmer's son with his leg in a cast, they bid him well and continue on their way.

Good or bad is indeed hard to say. In fact, according to Lanier, the notions of 'good and bad' are merely incomplete stories we tell ourselves. The  challenge we have as human beings is that when something bad happens – instead of just letting it unfold like the farmer – we choose to affix a negative label on it. Our immediate wants and needs crowd our sense of overall progress.

Of course, changing the way we think about 'good' and 'bad' won't stop bad things from happening to us, but it may change how we feel about it, and deal with it. 

Sometimes when things feel as though they are falling apart they may actually be falling into place.
 

Watch the Talk (13m)

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Feeling discouraged? Try a Jar of Awesome

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“You just can’t beat the person who never gives up.”
                 – Babe Ruth

Keeping momentum when undertaking a new creative project can be the hardest part. Mustering and maintaining the enthusiasm to keep going can be physically and emotionally wearing. Grey Toronto winters don't help.

Thank goodness for Tim Ferriss. As he recounts in his book "Tools of Titans" Ferriss keeps a homemade Mason jar decorated with glitter letters on his kitchen counter. Whenever something good happens, Ferris writes it down on a slip of paper and drops it into the jar. As the jar fills up, so does his positive emotional energy. He calls it "the Jar of Awesome."

"When something great happens, you think you'll remember it three months later, but you won't. The Jar of Awesome creates a record of great things that actually happened, all of which are easy to forget if you're depressed or seeing the world through grey-colored glasses," 

Science backs the theory. One recent study published in Psychology and Psychotherapy shows that recalling positive memories can help improve our mental health and boost positive emotions.
 
The “Jar of Awesome” helps us to cultivate more gratitude by reminding us of the many things in our lives that went well. It can also be a fantastic source of motivation and inspiration – by reminding ourselves of our “success stories” from the past, we feel more capable to continue creating new “success stories” in the future.
 
Ferris keeps the jar where he will constantly see it, acting as a visual reminder that "things aren't so bad."
 

 

Watch Tim talk about the Jar of Awesome

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Practice being your future self

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"Do something today that your future self will thank you for.”
—Unknown

A question often posed is "what advice would you give to your younger self?" While philosophically intriguing, the question is limited in its usefulness as we can't change the past.

Perhaps a more practical question is "what would my ‘future self’ want me to do"? Motivational speaker Margie Warrell asks this many times in her coaching, and a common thread of courage weaves through most of the answers:
 

  • Trust yourself kid. You’ve got this!

  • Press on. The dots will connect.

  • Keep faith. What you're doing now is loaded with opportunity.

  • Just start. You don’t have to know everything before you do.

  • Speak up. People want to hear what you have to say.

  • Indeed... Why not you?! 


Daniel Kahneman writes in Thinking, Fast and Slow, “Potential losses loom larger than potential gains.” This is why more people at the end of life regret the risks they did not take over those they did.

Furthermore, research shows that people who practice being their future selves save more for the future, delay gratification, live healthier, happier lives and have fewer regrets. Perhaps this is why the advice people give their ‘younger selves’ centres around courage. When we practice being our future self, we dare our present self to trust more and doubt less.

If you want to start practicing being your future self right now, here's a fun and practical way. Take a minute and use this tool to send a letter to your future self. You can set any future delivery date (1 month, 1 year, 5 years etc.) and will likely be inspired and amazed at your own growth.

Send a letter to your future self

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Reduce Your Stress In Only Two Minutes

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“Breath is the power behind all things….
I breathe in and know that good things will happen.”
                                     —Tao Porchon-Lynch

Using intriguing anecdotes and a short listicle, Greg McKeown in the Harvard Business Review gives us the secret to better managing stress in only two minutes per day. So what's the secret? He says it's these five things.

Breathe
While it's a good way to slow down and be more cognizant of the world around you, recent research done at Harvard’s Massachusetts General Hospital proves the positive impact deep breathing has on your body’s ability to deal with stress. When you feel overwhelmed, you'd be surprised at what taking a pause and a few deep breaths can do.

Meditate
We know, we preach about meditating a lot, and while it's a relaxing hobby that some of the most prominent names in Hollywood practice, the science speaks for itself: "meditating for as little as 8 weeks can actually increase the grey matter in the parts of the brain responsible for emotional regulation and learning." Have we convinced you yet?

Listen
Don't just listen for a response, listen whole heartedly and listen without reserve. Listen both when you agree and disagree. Listen not just for yourself, but to give your full attention when interacting with others. Begin by listening, and all of your interactions will be enriched.

Question Everything
We ask questions to those around us all of the time, but how often do we practice questioning ourselves? Getting into the habit of questioning our thoughts, our reactions and our motives is the gateway into understanding ourselves better. By acknowledging our thoughts instead of repressing them, it allows is to go beyond limits that we think we have, when they may be entirely constructed by ourselves.

Purpose
To do things with purpose is to do them without distraction and with our whole selves. When we try to multitask, even during the simplest of tasks, we stop doing what we're doing with purpose which increases stress and lowers productivity. "Giving each activity your undivided attention ensures you’re in the moment and fully living that experience."

With these five small habits, you can be well on your way to reducing stress daily. To read the full article and anecdotes to each of these tips, click the link below.

Read The Article (4 mins)

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On Feelings of Incompetence

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“Failure is the condiment that gives success its flavour.”
                                               — Truman Capote

We've all been there: there's a project you want to start, an opportunity you want to seize, or a job you want to apply for - but you're scared of failing or feeling incompetent. But incompetence is a necessary part of being competent at something. For a fresh take on the matter, consider the following from Seth Godin:

"At some point, grown ups get tired of the feeling that accompanies growth and learning.

We start calling that feeling, “incompetence.”

We’re not good at the new software, we resist a brainstorming session for a new way to solve a problem, we never did bother to learn to juggle…

Not because we don’t want the outcomes, but because the journey promises to be difficult. Difficult in the sense that we’ll feel incompetent.

Which accompanies all growth.

First we realize something can be done.

Then we realize we can’t do it.

And finally, we get better at it.

It’s the second step that messes with us.

If you care enough to make a difference, if you care enough to get better–you should care enough to experience incompetence again."


Superbowl LIV Ads

Filled with laughs, tears, and a lot of movie references, the ads of Superbowl LIV did not disappoint. For those who missed the fun, here are some of our favourite aw-inspiring, eye-opening, and downright funny ads of the Superbowl:

The world is out of sorts, but maybe it just needs a Snickers. Luckily, we have a huge one of those. #SnickersFixtheWorld

Snickers: “#SnickersFixTheWorld”
Agency: BBDO New York

A man reminisces about the love of his life with a little help from Google. See something in this story you want to try for yourself? Here are a few tips to get you started. First you'll need the Google Assistant.

Google: "Loretta"
In House

Microsoft is committed to empowering the next generation of game-changers, like Katie Sowers. As an Offensive Assistant Coach for the San Francisco 49ers, sh...

Microsoft: “Be the One: Katie Sowers”
Agency: McCann New York

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A Good Attitude Can Go A Long Way

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“Life keeps throwing me stones.
And I keep finding the diamonds.”
                                            ―Ana Claudia Antunes

You can't always choose your circumstances, but you can always choose to focus on the positive. That's what the residents of Newfoundland have taught us over the past week, as they've been devastated by record-breaking snow. But it takes more than a little bad weather to dampen the wit and optimism of our hearty east-coasters.

Here are just a few examples of the endearing Newfoundland spirit:

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A resident faces the cold with a flag to show us the strength of the wind and the strength of the Canadian spirit!

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There's no doubt that this is a serious situation and our thoughts and prayers go out to all those affected. But the positive vibes coming out of this storm is an inspiration to our entire country – a reminder that laughter still works, even when you're down. 

One last thought that sums it up perfectly:

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Manifesting Positivity

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“Life becomes easier and more beautiful when we can see the good in other people.”
― Roy T. Bennett

The news is filled with negativity. We teach our children that bullying is wrong but watch as leaders of great countries and big businesses name-call, belittle, oppress, and intimidate. And it’s not just the headlines; it’s op-eds, morning talk shows, magazine covers, and late night TV hosts. Whether or not the world is getting worse doesn't really matter–our news media often makes us believe that it is. But what if we chose to start focusing on the good? 

Enter the Good News Movement, an organization that's trying to inject more positivity and optimism into the world. GNM is an instagram account and online community run by journalists that curates positive real world news shining a light on acts of kindness, community heroes, and selflessness.

They share inspiring stories from across the globe multiple times a day like this 6 year old cancer survivor who got a standing ovation upon returning to school, or this boy who bought clothes for his classmate who was being bullied for wearing the same thing everyday, and the warm welcome these firefighters received upon arrival in Australia.

If we look for the bad, the mean, or the ugly, sooner or later, that's all we see. But when shift our focus to the the goodness in the world, positivity, optimism, and joy seeps in. And back out again. With more than enough bad news in the world, try surrounding yourself with goodness - you might be surprised with what manifests.

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Embrace The Remix

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“It’s not where you take things from - it’s where you take them to."
                    - Jean-Luc Godard

Pablo Picasso is widely quoted as having said that “good artists borrow, great artists steal.” Somewhat ironically however, Picasso probably stole that idea.  A similar quote was attributed to T.S. Eliot years earlier: “Immature poets imitate. Mature poets steal”.

But then again, "nothing is original", says Kirby Ferguson, creator of the popular series 'Everything is a Remix'. From Bob Dylan to Steve Jobs, Kirby makes the point that our most celebrated creators borrow, steal and transform in order to create new works worthy of critical and public acclaim. In his 13-minute TED talk Kirby suggests that creative people everywhere should stop feeling shame about borrowing ideas and start exploring the creative bounty that comes when you “embrace the remix”.

A "remix" according to Kirby is “new media created from old media.” And this new media is made using three techniques: Copying, Transforming and Combining. You find something you like, copy it, chop it up and transform the pieces, and then combine the pieces back together again and you have a new creation.

But Kirby takes the idea one step further by suggesting that these aren’t just the components of remixing – but rather the basic elements of all creativity. He thinks everything is a remix and that we should reconsider our approach to coming up with creative ideas. 

Indeed the most dramatic results happen when different ideas are combined. Or as Steve Jobs put it, "it comes down to trying to expose yourself to the best things that humans have done, and then to try to bring those things in to what you’re doing.” 

When asked why artists frown upon the concept of the "remix", Kirby replies “Because it’s considered copying. But copying is only one part of remixing. It’s essential, but it’s also the least creative part. It’s how we transform and combine our sources that defines our work."

So remember this the next time you're staring at a blank page while deadlines loom: "Our creativity comes from 'without', not from within. We are not self made, we are dependent on one another. Admitting this to ourselves isn't an embrace of mediocrity and derivativeness – it's a liberation. An incentive to not expect so much from ourselves, and to simply begin."

Watch The Talk (13m)

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New Year, New Us

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Each of us has the opportunity to change and grow until our very last breath. Happy creating.
                                                                   -M.F. Ryan
                                                               

While we often like to highlight work of those that inspire, motivate and change our perspectives, we'd like to take this opportunity to look inward.

Orange has gone through many iterations over the years and we've had the privilege of making content for all sorts of projects whether that be big brand commercial spots, celebrity content, panels showcasing industry leaders, interactive billboards for innovative companies and of course, heartfelt emotional content that gives us "the feels". No matter the project, we take great pride in the work we do.

We're very excited to share our next chapter with you all, and we've changed our name ever so slightly to better reflect who we are: OrangeMakes. We still exist in the same beautiful space at 567 Queen St W, and we still make high quality content of all kinds, but we now have a new website where you can see our content, newsletters, our space, and who we are. You can also find us on InstagramTwitterFacebook, and Vimeo to see what we're up to and to integrate content like this into your everyday life.

We appreciate everyone who has been on this journey with us over the last 20 years, and we're excited for all that lies ahead.
 

Visit Our New Website


Our Top 5 Newsletters of 2019

We started this newsletter as a way to share what's important and what keeps us inspired. Here are few of the most popular from 2019:

5. Be Your Best Self (one cup of coffee): Lily the barista reminds us that we make an impact on those around us, whether we want to or not.

4. A Lesson In Art, Patience, and DisciplineWhat drawing everyday for a year can do for you.

3. Valerie's Happy Restoom: Finding joy with the world's happiest restroom attendant.

2. Be Your Weird Self: Weird sets us apart and makes us interesting. So why hide it?

1. What We Can Learn From Tom Hanks: Why his kindness is a perfect fit for A Beautiful Day In The Neighbourhood.

Thanks to all of you for another great year. More newsletters are available to read online. And of course:
 HAPPY NEW YEAR!!!!!!!!
 

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Your Holiday Shot of Orange

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This week we're out of office spending the holidays with our families and loved ones, and are taking this time to count our blessings.

We want to take this opportunity to show gratitude for the great year we've had and all of the opportunities that have allowed us to learn and grow both as a company and as people. We're so thankful to do what we love everyday, to work with incredible people, and to inject fun and creativity into all that we do.

We hope that this holiday season you're surrounded by love and warmth, and that you're able to see the goodness is everything.

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Looking for inspiration? Just look up.

That's what tens of thousands of members of the Cloud Appreciation Society are encouraging us to do in our everyday lives.

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What we really appreciate about this story is their mission statement: We pledge to fight ‘blue-sky thinking’ wherever we find it”. They insist that when you’re able to be present and really notice what’s around you, you can find beauty, creativity, and inspiration in just about anything. Clouds are not signs of negativity and gloom, their manifesto states, but rather "nature’s poetry" and “the most egalitarian of her displays”.

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The society includes members from every corner of the globe who share photos of the sky that are impactful or bring them joy. This year alone the society received nearly 50,000 submissions.

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Member Elise Bloustein believes cloudspotting has a much larger lesson than just finding a way to pass the time: “It makes you realize that there’s something bigger than the buildings. It makes you aware that we are inside of a much bigger context” she said, “Clouds really teach you about transience: They come, they go. Like thoughts, like feelings, like so many things.”

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But what does this have to do with media, art, or creativity? Here are our takeaways:

1. Joy is universal and can be found anywhere.
2. Ideas are best when they come from a place of wonder.
3. When something seems bad on the surface, optimism is key. Whether rainy, cloudy, sunny, or snowy, the sky never has a bad day.

If you’re struggling to find creativity, inspiration, or joy, just look up. With a little gratitude, you might be surprised as to what you might find.

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